With iMobiTrax we make setting up direct link campaigns fast and easy so you can focus on what’s important: traffic distribution.  We’ve coded our platform to be optimized for both your mobile and desktop campaigns.  To get started you simply need the offer you’re going to promote, iMobiTrax installed and functional, and a Facebook advertising account.  For this tutorial I’m going to demonstrate how to setup a dating campaign, direct linked.

To begin we first want to define the source inside iMobiTrax.  We do this by navigating to the Traffic Sources tab at the top and then filling out the form under Add Traffic Source:

Unfortunately Facebook does not offer dynamic tracking tokens, so we’ll need to pass information about our creatives manually.  We’ve made that simple to do with iMobiTrax.  Once we add the traffic source we’re ready to create our campaign.

Just as we’re setting up any other campaign we navigate to the Add Campaign tab at the top and start to fill out information about our campaign:

Notice we enter the name of the campaign we’re going to promote, leave it to active (which is default), I left the group unassigned, defined the traffic source as Facebook, and I set an estimated CPC (we can go back and edit that later).

Next, we’re going to add a custom token that will allow us to manually define each creative so we know where the conversions are coming from:

Directly under Token & Subid Setup I select YES to Use Tokens.  I then set the option Custom Tokens since Facebook doesn’t provide us with any default tokens.  I then set my Field Name – creative. This is what’s going to appear in our tracking link.  For the Value I entered 1.  It’s very important to remember that this number is going to have to be manually edited in our tracking link for each ad we setup on Facebook. Finally we name the custom token Creative.  This is what is going to be shown in our reports.

After those items are setup you can leave the Subid option to default. This very rarely need to be changed when direct linking.  We can then proceed to the campaign link setup:

You’ll notice that we enter the name of the offer we’re running, the payout, and the link.  Please look at how we ended the link with &aff_sub= .  This is going to differ depending on the tracking platform the offer you’re promoting uses however you will always need to be able to append a subID here.  iMobiTrax is going to automatically be appending a unique number to the end of this link, so if it’s not setup correctly the campaign will not resolve.

Finally we define the Affiliate Network as well as the split %.  If you want to split test more than one offer you can enter it below.  If you want to split test more than two offers you can click the Add Offer button to create more fields.  For this example, we’re just going to be using one offer.  We then click Create Campaign and the tracking link is created:

Please pay careful attention to &creative=1.  This is the custom token  we setup and we’re manually going to be editing it on each ad we setup inside of Facebook.  We’re now ready to take this link over to the Facebook platform and create our ad:

We’ve now inserted our link in the Facebook platform.  Since this is my first ad I’m going to leave creative=1.  My next ad will be 2, the next 3, etc.  This way I can quickly identify the creatives are are performing the best. Just keep in mind we have to manually edit this since Facebook does not pass dynamic tokens.

After setting up the link we can then proceed to create our first ad:

We then add some targeting so we can go back and edit our suggested bid inside iMobiTrax:

Inside iMobiTrax I set the starting bid at $0.60 and that looks to be a fairly accurate place to start.  We’ll let the campaign run and see the volume.  The good thing about iMobiTrax is we can edit our bid depending on our results and then go back into the system and retroactively change the CPC per day or even for an unique subID.

Finally, we rinse and repeat the ad creation process.  I personally like to create at least ten ads per campaign where I will be editing the custom token to identify each one.  I’ll then get started running and be able to evaluate my results in real time.

Using iMobiTrax to direct link campaigns on Facebook you’re able to quickly make important optimization decisions and closely monitor the creatives that are performing and pause the ones that aren’t.  We make it easy to discover the winning aspects of the campaign and the quick path to solid profits.  Happy tracking!

The post How To Setup A Direct Link Campaign On Facebook appeared first on Self-Hosted Mobile Tracking Software - iMobiTrax.

Affiliate marketers around the globe rely on pay per view traffic sources for large volumes of distribution.  We developed iMobiTrax to efficiently handle the load and track conversions in real time allowing ROI to be considered every step of the way.  One of the most popular pay per view networks is Trafficvance and with a couple of simple steps you can have your campaign up and running in no time.

To begin we simply want to add Trafficvance to our traffic source group.  This is the same way as we would add any other additional source however we’re going to insert a custom token to pass the keyword/URL we’re receiving traffic from to help us with optimization:

%KEYWORD% will dynamically be replaced in our tracking link to reflect the source we’re bidding and receiving traffic on.  In real time, we’ll be able to measure our ROI and determine which source is going to perform the best for our campaign(s).

We then want to create our campaign so we can begin our implementation.  For this tutorial I’m going to be using a simple landing page as historically pay per view traffic converts better with more pre-selling:

To get started I simply name my campaign, define a group, set the traffic source, and enter a value for my initial CPC.  Since Trafficvance charges each time my landing page is viewed I’m going to enter the amount I’m going to start bidding from the beginning.  For this example, I’m going to assume that I’m starting my campaign at $0.05 per view:

Next we want to Use Tokens from the Traffic Source and this will be pre-populated with the value we entered in the first step above.  Since we already configured this, we can just double check for accuracy, there is no need to make changes unless we want to add any additional tracking tokens:

We’re then ready to configure our landing page and offer.  Since we’re going to be using our own custom landing page we want to select this as our campaign type:

The offer is then setup.  We enter the name of the offer along with the URL, payout, and split percentage.  In this example we’re not going to be split testing the offer so the weight will simply be 100%.  At the end of the URL we make sure to append a SUBID variable so iMobiTrax can add a unique number for each individual click allowing us to track the conversion flow:

As you can notice we’re free to add as many offers as we would like to here.  This comes especially handy when trying to split test through various dating offers to find the one that responds the best to your traffic.

For this example, we’re ready to enter the information about our landing page so we can get the tracking codes and get started:

Notice the different options:

% to Landing Pages - If we would like to split test direct linking vs. using a landing page then we could define this here.  For this example, we only want traffic to pass through the landing page, we’re going to leave it at 100%.

LP 1 Name – This is where we enter the unique name for our landing page.  If we want to split test another one, we would fill in the value under LP 2 Name, etc.

Split % – If split testing our landing pages we would enter the percentage of traffic we want to hit this particular page.  We can simply click the green weight button to equally distribute traffic across all the landing pages.

LP 1 URL – The complete URL to the landing page.  Keep in mind this must end in .php so the tracking codes will render correctly.

Once we finish entering all the information about our landing pages we’re ready to create the campaign and get our tracking codes.

First we want to insert our main tracking code.  This is found directly under Tracking Options:

Using our favorite HTML editor (I use Dreamweaver) we’re going to insert this directly above the opening HTML tag:

We then have to make sure our tracking links are correctly inserted:

Take note of the PHP code in both of the above codes.  This is the reason your landing page must end in the .php extension.  If we were rotating through multiple offers the above link would automatically rotate through them based on the percentages we set above.

Finally, we’re ready to set our post back URL and we’ll be ready for traffic distribution:

Notice we end our postback URL with the variable that carries the unique SUBID from iMobiTrax.  For our example it is {aff_sub} but this will vary depending on the tracking system used for the offer you’re promoting.

We’re then ready for traffic distribution using our tracking link:

This is going to route all traffic to the landing page we setup, track the exact URL/placement name we’re targeting, and we’ll be able to monitor our click through and conversion rate in real time. iMobiTrax has been optimized to ensure all of your pay per view traffic makes it to your landing page and can be optimized on the fly.  Our easy-to-use reporting system allows you to create many custom reports and analyze all the metrics of your campaign.  Happy tracking!

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Google Adwords has a tremendous amount of volume for both desktop and mobile advertisers.  With the changes of their “enhanced campaigns” it’s more important now than ever to ensure accurate tracking to see exactly where your traffic is coming from.  Using iMobiTrax, advertisers can detect the exact device, carrier, screen size, and other important metrics to lead to more efficient and high ROI campaigns.  Setting up a campaign is very simple and can be implemented in a matter of minutes.

To get started Adwords simply needs to be added as a traffic source inside the iMobiTrax platform.  Simply navigate to the Traffic Sources tab and then create Adwords where it uses tokens:

We’ll then add in Google’s additional tokens as they let us track important metrics such as keyword/placement, match type, creative, if it’s mobile traffic, and if it’s coming from search:

After setting up Adwords as a traffic source we’re ready to begin creating campaigns.  For this example I’m going to setup a direct link campaign for the content network.  I’m going to fill out all the basic campaign information and assign a unique campaign group, traffic source, starting CPC, and finally a filter URL:

Notice how we insert the filter URL as the domain our tracking link redirects too.  The reason for this is because the Google bot will crawl your links and inflate your clicks massively.  By inserting this URL we bypass running all these clicks through the tracking link (since it’s not real traffic) but still show them the page you’re running.  By default, iMobiTrax has Google bot rules to filter the traffic so it doesn’t count as real traffic.

We then set the tokens to yes and the variables we inserted when we setup the traffic source are pre-populated.  There is no need to make any changes here unless you want to append any additional tokens:

The final step is to correctly input the tracking links so our iMobiTrax link can be routed correctly.  We’ll simply enter the name, the tracking URL, payout, and split percentage.  We want to make SURE we append a SUBID to the end of the tracking link so iMobiTrax will pass all the click data:

For this example I’m not going to conduct a split test.  If I wanted to test against another offer I would simply enter the details under Offer 2 and use the green weight button to distribute traffic accordingly.  Remember iMobiTrax has the ability to split test an unlimited number of offers direct linked!

We then want to go through the campaign creation process at Adwords.  I’m only going to select devices with Android and iOS as the operating system as I only want to reach mobile users:

For this campaign I’m going to leave out BlackBerry as I know historically those devices don’t convert that well for this campaign.  Finally, I’m going to select device models and eliminate some of the tablets.  I’m also going to include Wifi traffic since this converts on successful lead generated:

After the campaign is completely setup I’ll upload my creatives.  For my destination URL I will be using the tracking link provided by iMobiTrax:

Notice how all of the additional tracking tokens are placed as parameters.  As soon as I upload all of my banners and text ads I’ll be ready for traffic distribution.  One thing I want to pay close attention to inside iMobiTrax is the Filters tab.  As I noted during campaign setup we’re going to be filtering the Google bot clicks, so while they’ll still pass through our link, they won’t be counted as “real people.”  By watching the filter reporting we’ll be able to see if any adjustments need to be made (ie: adding in additional IP ranges or user agent information).

As soon as Google approves the campaigns we’ll be able to monitor our results in real time!  Using the additional tokens we’ll also have important campaign information that will allow us to quickly make optimization decisions and scale based on ROI.  Happy tracking!

The post How To Setup A Campaign On Google Adwords appeared first on Self-Hosted Mobile Tracking Software - iMobiTrax.

Hooray! iMobiTraxxers,

We have our first tutorial on adult traffic ad network – Exoclick. If you’re not familiar with them, then Google them. But if you want the magic cards to the deck, the bulk of what’s talked about regarding Exoclick is behind closed doors at the IMGrind Private Forums.

However, I’m feeling rather generous tonight, so here’s a tutorial on how to quickly setup campaigns Exoclick.

This is a mobile only campaign.

What you need:

• Hosting
• iMobiTrax Tracking
• Revived Media Affiliate Account
• Offer
• Creatives
• Description & Restrictions for targeting

Step 1. Offer Recon + Assets Round-up

Revived Media – In your affiliate panel, you want to test offer id: 1438. You will see the description of the offer like below:

ID: 1438 Name: Playaga – Germany – 2 Landing Pages

Conversion flow: Content billing flow: The user enters the landing page and selects their content. A message is prompted. Once they select then message and then confirm by clicking again (2 click flow) the conversion pixel fires.

Target handsets: All

Accepted carriers: Vodafone, T Mobile, Eplus, and O2.

Restrictions: No Wifi. Usage of the word “FREE” or words with the same or similar meaning are not allowed. Additionally, creative’s used may not be misleading or deceptive. No i-framing, incent, content locking, or SMS.

Landing Pages: There are 2 of them, and they are NSFW so I’m just choosing the first one here.

Creatives: I see a few 300×250 which are perfect for the mobile 300×250 placements Exoclick has available.

So, my idea here is to test Offer: 1438 Playaga Germany -2 LP’s, 4 banners at 300×250 with each banner spit 25% between each lander.

Easy enough, let’s set that up right away…

Step 2. iMobiTrax Campaign Setup

Ok, I know Exoclick has a couple of their own click tokens. You have to ask a Rep or search deep for them, but they are now available to you if you were not aware, in the screenshot below:

So, I got my 3 click tokens setup. Now, when I run custom click token reports in iMobiTrax, it will show me how well/bad a sitename is performing + campaignID + which of my 300×250 banners. Yep, we added in 1 so now we just switch ad=1 to ad=2 with banner two and with banner three ad=3, so on and so forth. Pretty simple to see banner reports ehhh?:-)

Got my details setup into a new iMobiTrax campaign:

As you can see, I already added the extra click tokens and pre-populated them here in our iMobiTrax campaign. I’m also passing only iMobiTrax subid to offer.

Perfect, I scroll down in iMobiTrax and name my offer urls + input each affiliate link, properly constructed, into each offer url field in iMobiTrax. I’m splitting both of these landing pages at 50% each. Both payout $16.00 CPA.

Correct Setup From Revived Media + iMobiTrax

You come to a point, where there is a little back and forth between your Revived Media Panel and iMobiTrax Campaign Setup. I want to make that as smooth as possible here.

Revived Media – So, the first thing is to scroll through your offer, until you get down to the Generate Tracking URL Box.  This is what you see:

Revived Media – Click on “Add Affiliate Subid” type “xx” into the box. Click Update, and look at your new link in the tracking link box now:

Now, take that link, but after &aff_sub=, chop the xx. Don’t use it in iMobiTrax. Chop the xx off, so the affiliate link looks like this, then input this as your offer url in the boxes provided:

http://go.leadforce.net/aff_c?offer_id=1438&aff_id=1294&aff_sub=

That’s where your affiliate subid number is dynamically inserted for that campaign. Right after your subid comes the custom tokens you set in iMobiTrax for easy analysis and shuffling around.

Now, when I got to pull the 2nd lp from Revived Media and construct my link. I added xx to subid and clicked update, but now my link looks funky Ruck?

Really, this is simple too.

See the &aff_sub=xx

Copy that from the url, and stick it on the end. Basically, swap out &url_id=2086 with &aff_sub=xx. Also, make sure you cutoff the “xx” directly before sliding into iMobiTrax.

Just make sure it looks and displays correctly before implementing into iMobiTrax. The current iMobiTrax form for your affiliate url above would be:

http://go.leadforce.net/aff_c?offer_id=1438&aff_id=1294&url_id=2086&aff_sub=

Seriously, iMobiTrax campaign is setup. Scroll down until you see your campaign link. Make sure to always test it! Also, grab your postback URL from iMobiTrax and place it correctly in the offer at iMobiTrax that you are running:

Your postback in iMobiTrax looks like this on the end of ?subid=NETWORK_TOKEN

Grab the entire post back url from IMobiTrax. Paste into the Postback URL box of Revived Media:

Make this in iMobitrax that you pasted into Revived Media:

From this –> http://www.trackapp.net/t/track.php?subid=NETWORK_TOKEN

To This –> http://www.trackapp.net/t/track.php?subid={aff_sub}

Click Save. You’re done with Revived Media + iMobiTrax. Now, it’s time to setup that campaign on Exoclick!

Ryan, Bill and myself have that entire campaign process down in under 2 minutes flat. Once you have access to traffic sources, and you have your traffic sources, their extra token information, their ad unit types and sizes and ad options they offer, you can literally walk in with iMobiTrax and level the place to the ground, that’s why we built it.

Well, to be straight up, Exoclick has shit for mobile targeting options, I went very generic with my targeting. That’s the power of iMobiTrax. Doesn’t matter what I speculate or walk into, it’s there to record and display everything down to the most granular of variables. Ok, back to Exoclick setup:

Traffic Types – Mobile: All Mobile Devices

Mobile Carriers – All Mobile Carriers

Category – Adult: All

Ad Format – Banner 300×250

Countries – Germany

Yea, $0.14 WTF for Mobile German traffic….Hmm, we’ll see about this.

Sites: Targeting: Premium Placements.

Here’s a few in a screenshot I chose. I was shooting for the 300×250 mobile ad unit that slips so neatly in flow with the adult tube sites out there.

My Marketing Material:

NSWF!! – Might as well be transparent as possible here. Here are the 4 most professional looking banners I want to start testing.

Note: Each of these 4 banners is hot-linked to each landing page.

Remember: 2 landing pages, 4 banners

There you go. That baby is all setup and ready to run.

Once you spend $50.00 you’ll get data back on which banners performed best for each offer lp. You’ll also know which LP converted better.

The post How To Setup A Campaign On Exoclick appeared first on Self-Hosted Mobile Tracking Software - iMobiTrax.

TapIt! by Phunware is a self serve mobile advertising network that offers standard display advertising and other creative ad types.   Their RTB platform allows advertisers to buy mobile ads on a more cost efficient basis by purchasing ad placements where offered products or services will be more relevant to the users. This form of buying mobile ads will in turn increase the performance and effectiveness of your mobile campaign(s). Advertisers can set their maximum bids for a particular site and at the end of the auction the highest bidder will win that particular mobile traffic.  Implementing your TapIt campaigns with iMobiTrax is very simple and it only takes a few minutes to have things up and running with data reporting in real-time.

To get started with implementation, you want to navigate over to their self server portal and click on the “Create a Campaign button.”  You’re then able to fill out information about your campaign and bid on CPC or CPM.  You can also set important things such as day parting and/or accelerated delivery:

On the screen you’re then able to define your targeting;

Platforms and Handsets:

Carrier and Connection:

Environment:

Set your Channel & Bid:

And particular sites you want or don’t want your ads to be shown on:

You then save your campaign targeting and move to creative setup.  This is where you’re going to implement iMobiTrax.  Before we provide TapIt with our tracking URL we need to generate it inside iMobiTrax.  To begin we want to login to our self hosted platform and click on Traffic Sources in the top navigation menu.  We then want to take some of the provided tracking macros from TapIt and set them up as additional tokens.  Remember by default iMobiTrax is already going to track device Manufacture, Name, Model, Combined Name, Marketing Name, Type, Operating System, Display Size, Resolution, and Data Speed, Referring URL, IP Address, Carrier, Internet Service Provider, Country, as well as these user-defined custom Tokens:

We’re then ready to setup our campaign and for this example we’re going to be direct linking to our offer. To begin we want to click on Add Campaign at the top navigation and begin filling out all the information about our campaign.  We want to make sure we select to use Custom Tokens from the traffic source so the macros we setup in the previous step are automatically populated:

Take note how we give our campaign a unique name in iMobiTrax and define our starting CPC.  You can make adjustments as you start running and make bid adjustments accordingly using our retro CPC feature.

We’re then ready to enter our offer URLs.  For this example we’re going to be split testing between three different pages and use iMobiTrax to evenly weight them so we can perform a split test at which page performs the best:

Once we enter in the Offer name we make sure the end of our tracking URL includes the parameter that allows us to append a unique SUBID.  This is how iMobiTrax is going to track all of the clicks passing through the links, so it’s important to work with your affiliate network to make sure you are using the correct one.  The green weight button then assigns each URL an even weight.  Because I have three URLs in this example one of them is going to be a percent higher to ensure we rotate at 100%.  Once we complete everything above we’re ready to create our campaign in iMobiTrax and on the next page are given our unique tracking link:

We can then return to TapIt’s interface and setup our first banner:

As long as you use a 320×50 banner their system will automatically format your banner for other accepted sizes.  You can then create another ad or finish.  For this example, I’m going to go ahead and finish.  At this point we wait for TapIt’s approval team to approve our creative and then start sending us traffic!

iMobiTrax will automatically begin tracking as soon as your banner is clicked.  We’re going to capture important information about your traffic including device Manufacture, Name, Model, Combined Name, Marketing Name, Type, Operating System, Display Size, Resolution, and Data Speed, Referring URL, IP Address, Carrier, Internet Service Provider, Country, as well as the user-defined custom Tokens we setup.

It’s that simple to get up and running on TapIt’s self serve RTB platform.  Using iMobiTrax you can successfully track your campaigns in real time and immediately begin making optimizations that will yield you the highest ROI possible.  Don’t run blind, know exactly the traffic you’re getting.  Happy tracking!

The post How To Setup A Campaign On TapIt appeared first on Self-Hosted Mobile Tracking Software - iMobiTrax.

Hey iMobiTraxxers,

I bring forth an easy to understand tutorial on how to setup a campaign on the mobile advertising network mMedia.

Ok, so basically, I’ve gone ahead and pick a mobile apps offer from Revived Media. Offer ID: 1644 Love Again iPhone App – US.

I know that mMedia has a load of app traffic. Plus, this offer accepts Wifi traffic! High-five!

What I literally need to find is a load of cheap traffic in the US, CA, AU and UK segmented by iPhones + Androids, with Carrier + Wifi targeting options. Ahh man, this is going to be easy because I’m literally going to have to cut non-performing Operating Systems, Manufacturers and specific Devices. As for market share, all 4 of these countries are heavy in smartphone penetration AND adoption rates. In conclusion – the fucking market is huge, and getting bigger. Do I need to say more?

Step 1 – mMedia Self Service Campaigns

Login into your account. Click on Campaigns. Click on New Campaign. You come to the campaign basic and tracking page:

Step 2 – In another screen ( I use two-monitors) I open My iMobiTrax Dashboard and click on Campaigns, then Add Campaign:

Hopefully this makes sense. I need to complete step 2 to actually complete step 1. I’ve named my campaign in iMobiTrax in step 2 along with activating the campaign. set my campaign group, an unassigned traffic source because I actually don’t have mMedia in this installation of iMobiTrax, so I won’t be needing or using their tokens anyway. My minimum cpc I always set to $0.10 but depending on your campaign setup in Step 1 – this can actually go up or down which you will want to edit back here on step 2 once the campaign is live and running. (Tip)

So back on Step 1 – I’ve copied over my campaign name from iMobiTrax over to mMedia. Now, I want to fill in the details of my mMedia campaign. You will notice in this campaign, my goal is to spend $50 as fast as possible. That’s why my daily budget is equal to my total budget along with a cost-per-click payment type, I’m starting the ads right now and run till tomorrow at this same time, so hopefully I can spend my entire $50.00 budget gathering data and I chose no parting because I have no previous data that tells me if this app converts better on a separate day or hour.

But…You can and will definitely want to get that granular to improve your ROI on the campaign (Big Tip)

Select Next, then let’s choose where we want to run the campaign (US of course). If you don’t know, mMedia offers 4 different types of campaigns – All Countries, Country Specific, Region Specific and Hyper Local. Hyper Local is something I want to talk about later on because targeting mobile app dating campaigns can fill the bank quick! For now, we choose the US:

+ Rep to mMedia for a pretty simple and easily navigable interface. Legit, smooth and to the point. No clutter.

You will notice on the right of your mMedia panel, you have a Campaign Forecast module. When I changed my country to the US, mine went from a minimum bid price of $0.05 to now $0.08. So as of right now, I’m still under the $0.10 I bid in iMobiTrax. . The little delivery probability says lookin good…ok, I am gonna take their word for it.

Now you will come to mMedia’s 4 main mobile ad targeting options – Device Targeting, Carrier Targeting, Audience Targeting, Site Optimization

I know from my offer description (not to over-think this), I need iphone traffic in the United States. I choose Device Targeting.

mMedia has two options when you click on Device Targeting – Operating Systems & Type (Which I Choose) and Advanced Model Selection. Their targeting options are getting better and better each month it seems!

I choose Operating System: iOS, Select Devices: Smartphones

Now, I will be getting feature phones, tablets and other connected device type traffic (think Amazon Kindle)

I click on Save Targeting.

My bid price now went down to a Minimum $0.06 CPC bid.

You will then be brought to the Select Creatives page of your mMedia campaign setup. Here’s where we will have to alternate a bit back n forth from Revived Media to iMobitrax and back here again. I will make this as simple as I can though:

 Step 3 – Grabbing the offer information from Revived to put into iMobiTrax:

ID: 1644 Love Again iPhone App – US

Conversion flow: The user arrives at the app store and downloads the application. The conversion pixel fires on successful installation.

Accepted carriers: All including Wifi.

Target devices: iPhones

I go under “Generate Tracking Link” Click on “Affiliate Sub ID” and input xx, which appends &aff_sub=xx to my Revived Media Affiliate Link:

Now, I copy that link and take it back over to my iMobiTrax Campaign Setup. Since this is a simple direct link campaign setup, it’s very simple to implement. You simply enter your Offer Name – which is Love Again iPhone App US, choose direct link radio box, input the offer payout of $1.40 and set the split % to 100. Then I simple input my revived media affiliate campaign subid url specifically for that offer I setup earlier, but I make a small change – I CUTOFF THE “XX” at the end of the link and then enter it into iMobiTrax. Like This:

Now, every click that comes in, iMobiTrax will do it’s magic and track the 20+ tracking options it has to offer.

I click on Add Campaign.

Step 4 – Campaign Final Setup & Migration

Ok, we now have everything pretty much setup. Go quickly into your iMobiTrax campaign and set your minimum CPC to $0.06 like mMedia offered at the end there.

Scroll down in iMobiTrax to your Campaign Link and Tracking Pixels:

Click on test link – Yep, works correctly. Proceed. – Always test your link! Always!

I want to grab my Tracking Pixel out of iMobiTrax, copy/paste it over to my Revived Media Affiliate Postback URL option.

Note: I chop off the NETWORK TOKEN after subid= and replace it with the optional Postback URL for Server (Cookie-Less) tracking: {aff_sub}

So now my link in Revived Media looks like this:

Click on Save. You Postback has been setup correctly and will now fire conversions through your campaign tracking link. BOOYAH! Advantage over everyone not using iMobiTrax.

Now, grab your Campaign Link from iMobiTrax:

Put that link into your mMedia account and link it to any of your creatives you want to run.

Note: mMedia offers both Text ads and which look like this: (Just an example:)

Don’t under-estimate the power of text ads. Especially for mobile web or in-app advertising. A strong message with clear call to action that benefits the user is literally the most important thing I can tell you today with the current mobile advertising methods that are available. Test text ads in every country!

mMedia also allows you to upload your own custom creatives and also create a gallery in your account. Pretty useful feature for Agencies like us.

I simply attach that text banner inside mMedia with my campaign link from iMobiTrax. I then attatch my destination url (My campaign link from iMobiTrax)

Click on attach campaign. My minimum bid CPC’s stayed at $0.06. Here if they change in your mMedia account, simply go to your iMobiTrax campaign setup, input the correct CPC on the campaign and make sure to update the iMobiTrax campaign. No biggie.

In mMedia, setup your Basics, Tracking, Budgeting and Scheduling, I already told you what I’m trying to accomplish. Set your Geography. This is a US only campaign. Optimization and Targeting, it’s correctly setup – Targeting iOS, Smartphones in the US.

I’ve got my text creative attached with my correct iMobiTrax tracking link.

Save it and start it. Goes into review. Once approved – You’re off and running!

That’s just a simple direct-linked campaign with one creative type. You of course can track unlimited offers, creatives and landing pages with iMobiTrax and in 4 countries available on this offer across iOS and Androids, this market is extremely easy to produce over 1 million dollars in a month in application install commissions.

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One of the coolest features about iMobiTrax – is that Bill never stops working to improve our ad tracking platform. One of the coolest new features of iMobiTrax Version 3.3 is you can now redirect your incoming traffic (web & mobile) based on your top performing banners.

Here’s how…

Let’s say you were running 4 banners on mMedia. (Here’s an mMedia Campaign Setup Tutorial). You had 2 banners out-performing all four. However, you cannot cut the bad banners in real-time, or maybe your Rep isn’t available. Something happens and you need to redirect traffic right now in that campaign. You have two banners taking shits and two that are exploding. We need to make adjustment, in real-time, right now.

That’s one of the reasons we built iMobiTrax. No matter whom we buy traffic from, it can be dissected at the point of click and segmented to wherever we want that traffic to go.

Ok, so in iMobiTrax, you simply create a rule now based on your ad token. Remember when using tokens in iMobiTrax:

Source or Custom Tokens

Select “Traffic Source” if you want to use the tokens that you created when you set up the traffic source you will be using. Obviously, you must select the applicable traffic source from the drop down menu above.

Select “Custom Tokens” if you want to create/use your own tokens. These can be anything you want, including the tokens provided by a traffic source.

So it simply works one or two ways.

1. If your traffic source provides you with an ad, creative, banner token – GREAT! Simply add it into your iMobiTrax setup. You can see my example of a Leadbolt setup below, the AD IDindicates I’m tracking my ads, 1 at a time. In this screenshot, I’ve simply added custom tokens to Leadbolt because I know what I want to track from them. They actually offer more click tokens than this.

2. Again, if you have to use custom tokens, (because traffic sources may not have this banner tracking parameter) then you can do something like I do. I create a custom token labeled “ad”:

So now when I go into my redirect rules, I can select to redirect incoming mobile clicks and direct them to where-ever I need them to go. In this instance, I would be setting up a redirect rule based on my token ID Ad Id from Leadbolt:

Tokens – Enter the token value you want to redirect on. Multiple values can be used (separated by commas.) Pretty cool huh? Big time-saver! Hope it helps.

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It’s one thing for us to sit here and develop software but it’s a completely different thing to sit here and develop on what we need. That’s what fuels our core here at iMobiTrax. We develop software based on the optimization metrics that we need for our own marketing campaigns. One campaign type that I personally use a lot of is called a Path. This is a campaign that has a landing page but then sends the traffic through multiple pages (a conversion funnel) before reaching the conversion point (offer). There are several advantages to optimize using a path and most-of-the-time returns are much higher. Here is a case study conducted in late May using a Path Campaign + iMobiTrax to optimize:

Campaign Type: Path
Total Revenue: $11,320
Total Spend: $7,059
Profit: $4,260
ROI: 60%
Campaign Flight: May 24 – May 31, 2013

For this particular campaign I was buying display mobile web traffic and then sending traffic through my iMobiTrax link to my landing page. Initially I started our with an A/B test for landers but quickly found the winner and isolated it. I then optimized several points through my conversion funnel to ensure I was increasing areas where visitors dropped off. Finally, I conducted multiple split tests to find the exact offer that yields the most ROI. This is what I call my:

3 Step Optimization Process:

1. Landing Page – Using iMobiTrax you can split test an unlimited number of landing pages at once to determine the one that yields the highest click through and conversion rate.

2. Conversion Funnel – As with your initial landing page you can split test multiple conversion funnel pages to see where your traffic is dropping off and analyze accordingly.

3. Offer – Many times there are a number of related offers for your path. Using iMobiTrax you can quickly discover the one that yields the best conversion rate and ROI.

iMobiTrax Provides Data In Real Time:

Campaign Overview:

- The first metric before any optimization can occur is the current progress of the campaign.
- Immediately iMobiTrax displays important information about the performance of your campaign.

Offer Overview:

- iMobiTrax allows the ability to split test unlimited offers across multiple conversion funnel pages.
- Quickly identify the offers that are performing the best.

Path Overview:

- Real time data on your entire live path
- Quickly discover flaws where traffic is leaving
- Optimize efficiently

Week Parting:

- Reveal important data about what day of the week converts the best
- Optimize & Scale without digging through data

Day Parting:

- Learn the exact hour the performs the best for your campaign
- Discover important day parting information in real time

My $11,320 Mobile Case Study:

As you see iMobiTrax takes the guess work out of running a path campaign. Gone are the days of sorting through boring Excel spreadsheets as we now neatly organize this data all for you securely in your self hosted admin interface. This data can easily be sorted or generated and exported into any report necessary for a successful campaign flight. Making these on-site edits can make a world of difference in your ROI especially when you have little to no control over the traffic quality being sent from some mobile sources. Happy tracking!

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